Ep 65 – How to Invest in a Franchise with Marty Greenbaum

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The Alternative Investing Advantage Learn how to take control and give yourself the freedom to choose where you invest your money

This week on the Alternative Investing Advantage podcast, host Alex Perny welcomes Marty Greenbaum for a discussion on how to invest in a franchise. Marty is a Certified Franchise Executive with over 30 years of experience in franchising.

During this episode, Marty covers how to invest in a franchise and the basics. He shares the benefits of franchising which include access to saturated markets, lower fees, and increased opportunities for growth. Keep in mind there are also risks, such as the potential for market fluctuations and recessions. Additionally, Marty advises against jumping into franchise investments without doing thorough research and consulting with experienced professionals. He encourages people to do their due diligence and consult with multiple people with franchising experience.

Learn more about how to invest in a franchise.

Do you want to be a guest on the Alternative Investing Advantage? Contact us.

Headshot of Marty GreenbaumAbout Our Guest Marty Greenbaum

Marty Greenbaum is a well-known franchise consultant with over 30 years of experience. He is the founder of Smart Franchise Investing and is dedicated to helping people make smart decisions when it comes to franchise ownership. Marty has helped hundreds of people explore franchise ownership.

About Our Host Alex Perny, CISP

Headshot of Alex Perny

Alex Perny is a business development specialist and host of Advanta IRA’s podcast, the Alternative Investment Advantage. He is a self-described policy geek who loves learning the rules and technical aspects of SDIRAs, employer plans, and IRS regulations.

For more than a decade, Alex has helped thousands invest in alternative assets. These include precious metals, real estate, private stock, notes, and countless others. Additionally, he has spoken to investors across the country about using retirement plans to invest outside the stock market. Alex believes so strongly in self-direction that he invests his own IRA and HSA in real estate and private equity.