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This week on the Alternative Investing Advantage podcast, host Alex Perny welcomes Jerome Lewis for a discussion on alternative marketing strategies that can be applied to the real estate industry. Jerome is the Chief Marketing Officer of DRES Media and is the host of The Real Estate Marketing Implementation Podcast.
During this episode, Jerome dives deep into various alternative marketing strategies you can use as a real estate investor. He covers the importance of understanding the science behind marketing and the need to teach people how to use capital effectively. Jerome also discusses the challenges of measuring engagement. Additionally, he shares the benefits of writing a book as a marketing tool, particularly for home sellers. The key principle is to identify what you want to accomplish and write copy that benefits people by funneling them into being a lead for you.
Learn more about alternative marketing strategies and other ways to find real estate investments.
Do you want to be a guest on the Alternative Investing Advantage? Contact us.
About Our Guest Jerome Lewis
About Our Guest Jerome LewisJerome Lewis is a #1 National Best-Selling Author. He is the lead host of the Real Estate Marketing Implementation Podcast, and author of 12+ books, including his Best Selling book Real Estate Marketing Implementation. He is the founder and CMO of Digital Real Estate Strategy, a tech and marketing agency that helps real estate entrepreneurs implement, structure, and systematize their tech, lead generation, marketing implementation, and business systems. Jerome has worked with over 7,864 real estate entrepreneurs from more than 40 states. He has shared stages with and worked with some of the real estate industry’s best national experts including names ranging from Shark Tank’s Kevin Harrington, Vena Jones-Cox, Krista Mashore, Matt Faircloth, the Legendary Ron LeGrand, and many more. Jerome is a bold introvert, father, and former IT professional.
About Our Host Alex Perny, CISP
Alex Perny, CISPAlex Perny is a business development specialist and host of Advanta IRA’s podcast, the Alternative Investment Advantage. He is a self-described policy geek who loves learning the rules and technical aspects of SDIRAs, employer plans, and IRS regulations.
For more than a decade, Alex has helped thousands invest in alternative assets. These include precious metals, real estate, private stock, notes, and countless others. Additionally, he has spoken to investors across the country about using retirement plans to invest outside the stock market. Alex believes so strongly in self-direction that he invests his own IRA and HSA in real estate and private equity.
